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Proven Approach Referendum Support

October 25, 2019
Proven Approach: Referendum Support Graphic for Bray Architects

Community engagement doesn’t end during the planning process. In our experience, successful referenda are the result of a unified message and months of planning and implementation through the proven approach of referendum support.

Bray’s proven approach to referendum support has resulted in an 82% success rate in the past five years. Three steps which lead to success include:

  1. Strategize. Create a focused and effective message and strategically deploy it throughout the community to create awareness and urgency.
  2. Mobilize. Activate the community engagement and communications efforts developed in step one and be present at as many events and engagement sessions as possible.
  3. Energize. Focus all efforts on face-to-face engagement to ensure voter turnout, absentee balloting, and undecided voters have information to make an informed decision.

Educational Visioning

Community Engagement


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